Founding 100 · agency partners

Own the trades back office.

Your clients pay DIRT list price — Leads $199 · Ops $499 · Growth $999. You bill them that. DIRT bills you wholesale at up to 50% off, plus 20% seat rev share and a share of a 30% equity pool for the first 100 agencies.

Download pitch book Apply — Founding 100
50% Max wholesale discount
20% Seat rev share
30% Equity pool
100 Founding agencies

Economics

Three income streams — you charge list

Agencies charge the same prices as dirttrades.com/pricing. DIRT discounts your wholesale cost by volume — up to half off at 26+ seats.

1

Wholesale margin

Client pays list. You pay DIRT 25–50% off list depending on seat count. On Ops at max discount: $249.50 cost, $499 client price — $249.50/seat/mo margin.

2

20% rev share

Monthly payout on every active seat you provision — 20% of list MRR. One Ops seat = $99.80/mo on top of wholesale margin.

3

Founding equity

First 100 agencies share 30% of DIRT equity, split by cumulative seats provisioned. After the cap, new partners get cash economics only.

GoHighLevel stack DIRT agency stack
Platform cost to you $297–497/mo + sub-accounts Pay per seat — no flat agency tax
Trades phone + job profit Bolt-on tools + your glue Native DIRT Line + voice logging
Your upside Services margin only Margin + rev share + equity

Example: 25 Ops clients at list ($499) → ~$8,109/mo combined wholesale margin + rev share before your implementation fees. Full math in the pitch book.

Pitch book

Download the agency partner deck

GHL comparison, wholesale ladder, worked example, implementation checklist, and Founding 100 terms. Name + work email → instant access.

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Delivery

What you implement (~30 min)

Co-branded — your agency implements; product shows Powered by DIRT. You own the client relationship.

  • Trade website from template + custom domain
  • DIRT Line business number + AI receptionist defaults
  • CRM, SMS/email nurture, review requests
  • (Growth) Local Google Ads + ROI dashboard
  • Invite contractor to mobile + web app
Leads: You get your client leads. DIRT gets agency partner leads from this page. Contractor lead flow stays in your provisioned accounts — not mixed with DIRT's pipeline.

Minimum to apply: 5+ active trade clients. Sweet spot: 20–100 contractor accounts. Not the affiliate program — agencies provision and operate accounts.

Founding 100

Apply for the partner program

Tell us about your agency. We'll follow up for a partner call and pilot plan.

Questions: get@dirttrades.com